In a world valuing clarity and authenticity, finding a message that clicks with your audience can feel like looking for a needle in a haystack. This was my challenge a few months ago, as I struggled to align my message to attract the right clients. Today, I share how I used ChatGPT to define my brand message.

How Do You Define Brand Messaging?

Before we get into it, let’s clarify what I mean when I talk about brand messaging.

Brand messaging is the art of conveying your brand’s value proposition in a way that engages and resonates with your target audience. ChatGPT helped me refine this by generating slogan options and helping me articulate the frustrations I wanted to address and the solutions I could offer.

The Backstory

The turning point came when I engaged with ChatGPT, hoping to gain clarity and direction.

At that stage, I felt out of alignment with my chosen niche. My content wasn’t speaking to people because I had disconnected from the message. I felt frustrated with how spiritual people do business and this niche no longer felt like a fit. So I wanted to stop saying I offer tech tools for spiritual brands, but I wasn’t sure how to reposition this.

I was speaking with a friend when we were on a co-working date. We’ve been on a similar journey. I was talking about how I’m fed up with the lack of value placed on systems, strategy and structure. And the chaos that tends to come with these types of businesses. I still believe in spiritual messages, but I grew tired of working for almost nothing. I wanted to attract people who see the value in what I bring and are in a position to pay for it.

Gaining Clarity with ChatGPT

That night, feeling inspired by our conversation, I started talking with ChatGPT. I shared that I felt frustrated with my current results because something in my message wasn’t hitting. And I want to connect with innovative people because of my corporate background. I knew I could make a bigger impact there but wasn’t sure how to change my message for that niche.

The Wendy Rhodes GPT asked me questions, and soon we had a clear, impactful message that felt right. I talked about my frustrations with past clients and the ideal clients I wanted to attract. After a few messages, I got various slogan options. I adjusted them to make something that felt right for me.

Taking my original wording, the GPT then helped me to clearly define:

• My bio to fit with the new direction
• A detailed description of my ideal client
• A content plan focusing on my key areas – Kajabi, automation systems and AI.

Now, let’s answer some questions you might be asking…

How Can I Use ChatGPT to Get Clarity on My Brand?

ChatGPT can serve as a brainstorming partner. It offers fresh perspectives and asks questions that get you to think deeply about your brand’s core values and goals. It helps you connect to the audience you wish to serve and how you can speak to them.

How Do I Use ChatGPT for Personal Branding?

By sharing your frustrations, goals, and ideal client details with ChatGPT, you can create a branding strategy that’s true to you and attracts the desired clients.

Can ChatGPT Write a Positioning Strategy?

Yes, ChatGPT can assist in outlining a positioning strategy by helping identify unique selling points and differentiators that set your brand apart in a crowded marketplace. Through our dialogue, I crafted a message highlighting my unique approach to systems, strategy, and structure, focusing on sectors that value these attributes.

Redefining My Brand with ChatGPT

Through insightful questions and interactive dialogue, ChatGPT and I sculpted a new brand message that felt right. I transitioned from focusing on spiritual brands to targeting innovative clients who value my corporate background and expertise in systems and automation.

Furthermore, I devised a content plan centred around my strengths in Kajabi, automation systems, and AI, setting the stage for my next chapter.

Clarity Achieved with ChatGPT

This is a testament to the power of AI as a tool for brand development. ChatGPT enabled me to align my brand message with my true value proposition and ideal client profile.

If you’re at a crossroads with your brand’s message, consider engaging with ChatGPT. It might just be the partner you need to uncover the essence of your brand and pave the way for a future aligned with your vision and values.

Ready to explore the potential of ChatGPT in refining your brand message and strategy? Access my Tech Witch Toolkit – Among a selection of systems, processes and tools for your business, I have many ChatGPT prompts that have helped me in my business. Get the Tech Witch Toolkit here.