In order to be irreplaceable one must always be different.

coco chanel

If you don't know me yet, I'm Jade. My passions are travel, fashion, writing, photography, having fun, and showing others they can do the same!

Hey, I’m Jade
This Is My Story

With hopes and dreams of becoming a travel writer. But along the way I got blinded by corporate perks, a 6 figure salary, winning awards, and attending more fancy functions than I ever imagined. So I convinced myself this was what I wanted out of life. 

I studied journalism...

Until after 10 years of climbing and having well and truly "made it" as far as society would say, it all came crashing down. Mum found me crying inconsolably on my bedroom floor and I realised I couldn't go on doing something so unfulfilling. So, when I was just 27 years old, I decided to give it all up and go for a more unconventional route.

Climbed the corporate ladder

I chose to pursue an online business so I could live the dreamy laptop lifestyle so many people raved about. This was really fun and I managed to build quite a successful business as an affiliate marketer plus travel blogger and influencer.

Pursued an online business

Through building a huge and loyal following under my alter ego Aussie Adventuress, and investing countless dollars and hours into learning how to build a reputable and super attractive brand. I realised my true passion lies in passing on that knowledge and teaching other people how to brand themselves effectively.

Built a large following

I believe good personal branding is so important in everything we do. With our world being so reliant on social media, you need to know how to position yourself well. This is regardless of whether you're in a corporate job, or building your own business empire.

Here to help you...

Especially on social media so you need to ensure you're putting your best foot forward. This is where I come in. ​If you're confused about how to present yourself in the right way, don't worry, I've got you covered!

Everyone is watching you...

Has a lot of elements. But above all it comes down to confidence. And confidence can be achieved through great styling and an irresistible social media presence.

So... let's get started!

Good personal branding

more about me

Anyone can take some pretty pictures and curate a perfect social media feed. Not anyone can show up authentically and consistently. I'm here to teach you to get comfortable with who you are, and to know that it's ok to show it to the world. Because you are the only you, and that's the special something that you can add back to the world. We don't need more copy cats with fake social feeds projecting a perfect life. We need real, honest people who step up and serve. That's why with me, what you see is what you get. Yes I know how to look professional, but if you follow me on social media you'll also see I'm very real - that's why I love IG stories. And I want to teach you how to use this way of thinking and being to your advantage in your own brand.

what you see is what you get


I've spent years making mistakes, investing in courses, attending events, networking and learning from the best.
I understand how to build a personal brand the right way AND I also know how to do it the wrong way. 
And I did all of this so you don't have to. Because I'm here to lay it all on the table and teach you everything I know. I'm not one of those educators that holds everything back. I believe in sharing what I know so more people can get results. Wealth is abundant, and holding on to knowledge doesn't help me to serve anyone.

bare it all


My mission in life is to help more women step into their power and create businesses and lives they love. And I truly believe the key to all of this is through effective personal branding. When you understand who you are and know how to communicate this strongly, everything else falls into place just as it should. A lot of people believe branding is just a logo, or some colours. But I'm here to teach you branding is much more than that. Personal branding is everything you do. From the way you speak, to the way you dress, to the way you show up on social media. Which is why I lay a heavy focus on personal styling and social media. Because when you look good, you simply feel good, and then you communicate better.

branding is everything


My Philosophy...

Jade has helped me in more ways than I know how to explain. 

"I have known Jade for over a year and a half, and after all this time she continues to help, support, and inspire me. I've never met a more kind-hearted, genuine person who simply wants to help others reach their goals and full potential.

She has such a clear understanding of instagram, branding, marketing, and the nuts and bolts of how the online world works. It's safe to say I have benefited greatly from being mentored by her. She has helped me in more ways than I know how to explain!!

Thank you so much Jade for being who you are, and for helping me along my online journey. I will always consider you a great friend and mentor."

kelsey pietropaolo

With Jade’s training I learned how to set myself up online, with all the right tools in place to start up my own business with my own branding.
In less than a year, I have been able to secure multiple free products from several sponsors, as well as cash payments for my promotional marketing on social media, via my personal brand.
Thanks to Jade, I no longer have to work for anyone else and can pursue my passions while I work from my laptop.

natalia calderon

Jade’s been to this day the most influential mentor in my life. Not only did she introduce me to the possibilities of working online and working remotely, but she was there to give me emotional support and that push when I needed it.
Without Jade I might never have left the 9-5 grind and I might never have become the digital nomad and ‘Wanderpreneur’ I am today. She made starting an online business a whole lot less daunting and even more than that…
She helped me make my dreams a reality. Forever grateful for her influence in my life, and her friendship when it was needed most. ❤️

dajana zelic

I decided to work with Jade because not only did she seem knowledgeable in the field but she also has an approachable and relatable teaching style. She helped me look at things one step at a time and build upon those steps.
After working with Jade, I was able to achieve the results of having a solid brand by going through her branding master class. Because of this I have confidence in my brand and I've already had two businesses reach out to me on instagram to work with because I have a clear vision and niche that aligns with their brand.  Jade is knowledgeable, personable, genuine, she not only will give you skills to grow your business but she will help you with brand and creating a forever business with loyal fans that connect with your values and mission, and because she cares about you and your brand and truly wants to help you succeed.

vanessa peteresen

client testimonials

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It all comes down to one main thing... PERSONAL BRANDING