With hopes and dreams of becoming a travel writer. But along the way I got blinded by corporate perks, a 6 figure salary, winning awards, and attending more fancy functions than I ever imagined. So I convinced myself this was what I wanted out of life.
Until after 10 years of climbing and having well and truly "made it" as far as society would say, it all came crashing down. Mum found me crying inconsolably on my bedroom floor and I realised I couldn't go on doing something so unfulfilling. So, when I was just 27 years old, I decided to give it all up and go for a more unconventional route.
I chose to pursue an online business so I could live the dreamy laptop lifestyle so many people raved about. This was really fun and I managed to build quite a successful business as an affiliate marketer plus travel blogger and influencer.
Through building a huge and loyal following under my alter ego Aussie Adventuress, and investing countless dollars and hours into learning how to build a reputable and super attractive brand. I realised my true passion lies in passing on that knowledge and teaching other people how to brand themselves effectively.
I believe good personal branding is so important in everything we do. With our world being so reliant on social media, you need to know how to position yourself well. This is regardless of whether you're in a corporate job, or building your own business empire.
Especially on social media so you need to ensure you're putting your best foot forward. This is where I come in. If you're confused about how to present yourself in the right way, don't worry, I've got you covered!
Has a lot of elements. But above all it comes down to confidence. And confidence can be achieved through great styling and an irresistible social media presence.
So... let's get started!
Anyone can take some pretty pictures and curate a perfect social media feed. Not anyone can show up authentically and consistently. I'm here to teach you to get comfortable with who you are, and to know that it's ok to show it to the world. Because you are the only you, and that's the special something that you can add back to the world. We don't need more copy cats with fake social feeds projecting a perfect life. We need real, honest people who step up and serve. That's why with me, what you see is what you get. Yes I know how to look professional, but if you follow me on social media you'll also see I'm very real - that's why I love IG stories. And I want to teach you how to use this way of thinking and being to your advantage in your own brand.
I've spent years making mistakes, investing in courses, attending events, networking and learning from the best.
I understand how to build a personal brand the right way AND I also know how to do it the wrong way.
And I did all of this so you don't have to. Because I'm here to lay it all on the table and teach you everything I know. I'm not one of those educators that holds everything back. I believe in sharing what I know so more people can get results. Wealth is abundant, and holding on to knowledge doesn't help me to serve anyone.
My mission in life is to help more women step into their power and create businesses and lives they love. And I truly believe the key to all of this is through effective personal branding. When you understand who you are and know how to communicate this strongly, everything else falls into place just as it should. A lot of people believe branding is just a logo, or some colours. But I'm here to teach you branding is much more than that. Personal branding is everything you do. From the way you speak, to the way you dress, to the way you show up on social media. Which is why I lay a heavy focus on personal styling and social media. Because when you look good, you simply feel good, and then you communicate better.
You know you should be building your brand, but OMG how do you even know where to start?! This is the ultimate checklist to take your dream brand to new heights.