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welcome to the blog

For years I beat myself up about going to uni and getting a Journalism degree when I was totally wasting it. Then I decided to put all those skills to use and start blogging and it was the best decision I ever made. I love to write and I love to share value, so I really hope you enjoy what I've got to share. 
Expect to read about all kinds of topics from my personal stories of navigating entrepreneurship, travelling as an online business owner and of course technology, AI, online business systems, all with a healthy dash of sass and magic. 

Welcome to the blog!

hey there!

I'm Jade Scarfone.
A digital strategist and transformation catalyst, merging a decade of corporate systems mastery with a profound journey of self-discovery. From navigating the high-stakes world of banking to making waves in high-ticket affiliate marketing, I'm now dedicated to empowering entrepreneurs through strategic digital innovations. 

follow @iam.jadescarfone

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Faceless Reels: Why The Hype and Should You Be Using Them?

11th April 2024

You may have noticed a new trend on Instagram – the rise of faceless reels, and specifically faceless accounts. As the name suggests, these accounts thrive without ever revealing the face behind the content, marking a significant shift in digital storytelling and marketing strategies. It seems to be going hand in hand with accounts that […]

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Online Platforms cracking down on AI-generated content

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Since the introduction of AI-generated content, there’s been a lot of debate around the authenticity and reliability of what’s being published online. Not to mention the potential impacts on artists and creatives who could have their art ripped off by AI or lose work due to companies leveraging AI instead. It seems online platforms are […]

11th April 2024

How I Used ChatGPT To Define My Brand Message

10th March 2024

In a world valuing clarity and authenticity, finding a message that clicks with your audience can feel like looking for a needle in a haystack. This was my challenge a few months ago, as I struggled to align my message to attract the right clients. Today, I share how I used ChatGPT to define my […]

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What's the Ultimate platform for course creators? Inside this post I'll be sharing all the reasons why Kajabi is number one!

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In the world of online education, one question frequently surfaces among aspiring educators and entrepreneurs: What is the ultimate platform for course creators? With so many options available, the choice can be overwhelming. However, one platform consistently stands out from the crowd—Kajabi. It’s not just a platform; it’s a comprehensive solution for those looking to […]

28th February 2024

In this post, I share some thoughts on why it's time to shift our focus towards what matters for business success: systems over symbols.

28th February 2024

In the fast-paced online business world, where the shiny visuals often overshadow the groundwork of success, it’s time to shift our focus towards what truly matters: systems over symbols. It’s easy to get caught up in the allure of perfect logos, stunning photoshoots, and an Instagram feed that looks like a dream. But let’s talk […]

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Recently I was inspired to create a custom GPT for Tech Witch. Creating a custom GPT with OpenAI involves several steps. I decided to document the process in case anyone else would like to try it out. Firstly, What is a Custom GPT? A custom Generative Pre-trained Transformer (GPT) is a specialised version of the […]

12th February 2024