You may have noticed a new trend on Instagram – the rise of faceless reels, and specifically faceless accounts. As the name suggests, these accounts thrive without ever revealing the face behind the content, marking a significant shift in digital storytelling and marketing strategies. It seems to be going hand in hand with accounts that […]

Since the introduction of AI-generated content, there’s been a lot of debate around the authenticity and reliability of what’s being published online. Not to mention the potential impacts on artists and creatives who could have their art ripped off by AI or lose work due to companies leveraging AI instead. It seems online platforms are […]

In a world valuing clarity and authenticity, finding a message that clicks with your audience can feel like looking for a needle in a haystack. This was my challenge a few months ago, as I struggled to align my message to attract the right clients. Today, I share how I used ChatGPT to define my […]

In the world of online education, one question frequently surfaces among aspiring educators and entrepreneurs: What is the ultimate platform for course creators? With so many options available, the choice can be overwhelming. However, one platform consistently stands out from the crowd—Kajabi. It’s not just a platform; it’s a comprehensive solution for those looking to […]

In the fast-paced online business world, where the shiny visuals often overshadow the groundwork of success, it’s time to shift our focus towards what truly matters: systems over symbols. It’s easy to get caught up in the allure of perfect logos, stunning photoshoots, and an Instagram feed that looks like a dream. But let’s talk […]

Recently I was inspired to create a custom GPT for Tech Witch. Creating a custom GPT with OpenAI involves several steps. I decided to document the process in case anyone else would like to try it out. Firstly, What is a Custom GPT? A custom Generative Pre-trained Transformer (GPT) is a specialised version of the […]