When it comes to building a powerful personal brand content is a super important element that a lot of people struggle with. So let’s talk about how to save time by batching your content.

This one hack has saved me countless hours and eliminated all my stress when it came to creating content.

In case you missed it, recently I was talking about How to Plan & Schedule Your Content. And batching your content takes it one step further to really help you stay organised and on track.

Because really, in order for you to be able to plan and schedule your content you kinda need the actual content to work with right?

What is content batching?

Basically it means you create a whole bunch of content in one go. For example, someone who hosts a podcast may record 5 or so episodes in one day. If each episode is about an hour they can have this done in half a day. Provided they have already planned the content of the episodes in advance.

Bloggers could write a few blog posts in one day and then have them set to go for a few weeks.

Same goes for vloggers, or influencers. You could spend a day or two out and about creating multiple different images/videos in various outfits. Then you have enough content to work with for a few weeks or even months.

It sure beats the stress of trying to go out to take photos or record videos when you’re really not feeling it.

When you batch your content it not only saves you time, but it also helps you to create better quality content because you’re not doing it out of urgency and necessity. You’re in the zone and focused on one task – creating quality and intentional content.

How to make the most out of a content batching day

The key to successful content batching is to have a plan. For instance, if I’m doing a morning of recording IGTV videos I’ll have a list of topics I know I want to talk about that are relevant to what else I’ll be sharing that month.

I plan out my different outfits, set up my recording equipment and then get started. Once I’m in the zone, I can knock out 5 -6 videos in one go. I don’t like to go much further ahead than that because I like to make sure the content I’m posting is still timely.

To learn more about this topic check out my latest IGTV videos here. I even take you behind the scenes of one of my IGTV videoo batching days.

Or if you’re doing a photo day it’s important to think about all the locations you want to be captured at and what outfits match those locations. Then plan your day based around which locations are near one another, what times they might be busy etc.

A look at a photo batching day

When I was in Bali for an event last year I was there with some of my online business friends. Since we’re all content creators and we know what a great place Bali is for capturing beautiful imagery, we decided to do a photo batching day.

Plus one of our friends was learning photography so he wanted the opportunity to practise with us.

We decided what style of images we were all looking for. We’re all travel bloggers so we wanted lots of outdoorsy, adventurous shots. We researched the less touristy, more photogenic locations where we knew we wouldn’t be battling with loads of people.

And we hired a driver for the day so we didn’t have to stress about how to get to places. We set out at about 6am because we knew it was quite a distance to get to the area we wanted to shoot in. So we got the driver to take us somewhere for breakfast along the way. Then it was straight into shooting mode.

There was 3 of us getting photos taken so we needed to ensure we allowed enough time at each place for all of us to get a decent amount of images and then move on to the next place fairly quickly. We went to 4 different locations and ended up back at our villas by about 7pm.

Lake Beratan Temple

Handara Gate

Twin Lake Swings

Banyumala Twin Waterfalls

We spent an especially long time at the waterfall because we really wanted to enjoy the place.

It is a long day, but it’s so much fun. And you can walk away from a day like that with hundreds of photos that will keep you going for months. Also, you don’t need to go that overboard, just do what feels right for you.

And of course, if you don’t know how to organise all this yourself you could look into hiring a personal branding photographer. I also did this last year and it was definitely one of the best investments I’ve made.

Extra tips

When you do batch your content make sure you’re not posting it all at once. The key here is to make your content process a lot easier so you’re not always scrambling for posts at the last minute.

So whilst you might be tempted to post everything at once, it’s best to save it. This is when your planning and scheduling tools come in useful. Because you can write out your posts while the images or videos etc. are fresh in your mind. But you’re not actually posting it until a bit later.

And that’s how to save time by batching your content. Hope this helps to alleviate some of the content creation pressures you may have been feeling in the past.

Happy creating!

Jade xo

I hope you got lots of value out of this article. As usual, if you like what you’ve read feel free to like, comment, or share. Your time reading my posts is greatly appreciated.