Welcome to episode 26 of the Branding With Jade podcast. This week I’ll be talking about how to keep building your personal brand during isolation. With more people spending time online than ever before, now is not the time to go into hiding.
So in this episode I share all the reasons why it’s important to continue building your personal brand during this period of isolation, and I give you plenty of actionable tips on how to do just that.
In this episode I’ll be sharing:
- Why it’s important to keep building your personal brand during this time
- How you can build a personal brand with what you’ve got
- Things you can do during this time to elevate your personal brand
HERE’S WHERE YOU’LL FIND SOME OF THE HIGHLIGHTS:
>> [1:08] – what tends to hold people back from building a personal brand and how to overcome that.
>> [5:59] – why it’s so important to keep building your personal brand at the moment. And how it can simply be about sharing what’s going on in your day to day life as this is what’s relatable to your audience.
>> [10:36] – the importance of connecting with people on a human level and how this can be really powerful right now when people are feeling isolated.
>> [11:13] – quote from Gary Vee about the importance of building a personal brand.
>> [13:39] – one door of your business might be closed for now, but other doors will open. Stay attached to the WHY behind your business instead of the HOW and this will allow other opportunities to enter.
>> [16:05] – things you can do now to start or continue building your personal brand.
>> [17:33] – how to take your own photos and work with what you’ve got at home. Showing your face is important to ensure people connect with you and become invested in you.
>> [22:17] – if clothes are of importance to you (like they are to me) and this is something that would hold you back from creating content, then hiring clothes could be a good alternative to buying new clothes just to wear at home. Check the links below for my favourite subscription site.
>> [26:17] – invest in a coach to guide you and help you overcome roadblocks so you can keep moving forward.
>> [28:00] – do things that inspire you and make you feel good and share that with your audience. Be you, have fun, and don’t obsess and overthink everything. People remember you for how you made them feel so if you can bring joy to them right now this can be really valuable.
>> [32:00] – if you have been afraid to show up before take the time to journal and figure out why. Use this as a time to experiment and have fun because you’re not spending a lot of time with people so you don’t have to worry so much about what they think.
>> [35:28] – remember to just keep showing up with consistency. Results won’t happen overnight but they will come.
>> [35:42] – it’s ok to talk about business as usual because people want a sense of safety and normality.
>> [36:58] – now is a great time to focus on building an engaged audience and email list in order to generate buzz about your business and what’s to come. Create a really valuable freebie to get people excited and feel supported.
>> [38:48] – some of the great businesses that emerged during the 2008 recession and how to use this as inspiration to continue working on your business and personal brand right now.
>> [40:32] – exciting news about my upcoming course and how you could win free access to it.
>> [43:17] – done is always better than perfect so show up as much as you can with what you’ve got.
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LINKS MENTIONED IN THIS EPISODE:
- Instagram girl to follow – isolation cards
- Instagram girl to follow – music playlists
- Branding Checklist – https://jadescarfone.com/boss-branding-checklist
- Magical Story Formula – https://jadescarfone.com/magical-story-formula
- Personal Branding Questionnaire – https://jadescarfone.com/course-research
Thanks for listening!
