#14: Social Media Trends to be Aware of in 2020

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I'm Jade Scarfone.
A digital strategist and transformation catalyst, merging a decade of corporate systems mastery with a profound journey of self-discovery. From navigating the high-stakes world of banking to making waves in high-ticket affiliate marketing, I'm now dedicated to empowering entrepreneurs through strategic digital innovations. 

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Welcome to episode 14 of the Branding With Jade podcast. In this episode I’ll be sharing the social media trends to be aware of in 2020.

We’re at the start of the year so it’s a perfect time to plan and think about the social media strategies you want to use to really allow your personal brand to grow and stand out. And that’s exactly what I’ll be sharing with you in this episode. So let’s get into it…

Welcome to episode 14 of the Branding With Jade podcast. In this episode I’ll be sharing the social media trends to be aware of in 2020.


  • Why it’s important to be across current social media trends
  • All the trends you need to know about for 2020
  • How to use these trends in your own business and personal branding


>> [2:13] – trend number one – ephemeral content (content that disappears – eg. IG stories, Snapchat etc.) and how to use this in your business and personal branding. Plus stats on how much this kind of content has grown in the last few years.

>> [7:37] – niche social media platforms and whether you should consider using any of these in your strategy.

>> [12:07] – removal of likes on Instagram and how to embrace this and use it to your advantage.

>> [16:40] – using social media to sell – setting up stores on your social media platforms allows you a lot more flexibility and increase sales.

>> [18:19] – the domination of video content and why you need to jump on this trend as it’s just getting bigger and bigger.

>> [22:55] – the adoption of augmented and virtual reality to bring more life to social media, and how to use this in your own social media.

>> [25:20] – the changing landscape of influencer marketing and how to use this in your own business and personal branding.

>> [28:42] – another trend to be aware of is data privacy and security which are issues that have made lots of headlines and are becoming a lot more controlled and regulated so it’s important to just be aware of what’s going on in this area.

>> [31:21] – increase in use of social media for customer service and whether or not you need to consider using this trend in your own business.

>> [33:47] – using personalisation to understand and target better.

>> [38:23] – how to make the most of mixing user generated content in with your own content.

>> [40:05] – the rise of social media communities and how you can implement this trend to build a much stronger personal brand.

Click here to listen now!


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Thanks for listening!

Jade xo

Welcome to episode 14 of the Branding With Jade podcast. In this episode I’ll be sharing the social media trends to be aware of in 2020.

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