Personal Brands vs Business Brands – what’s the difference? Welcome to episode 13 of the Branding With Jade podcast. In this episode I’ll be sharing the different types of brands, pros and cons of each, and how to decide which is right for you.
This is a question I was recently asked by a listener. So I thought why not turn it into an episode as others may be wondering the same thing.
IN THIS EPISODE I’LL BE SHARING:
- Different types of brands you may come across
- Pros and cons of business brands and personal brands
- How to determine which brand type is right for you
HERE’S WHERE YOU’LL FIND SOME OF THE HIGHLIGHTS:
>> [3:20] – beautiful review from Alisha – thanks so much for the lovely words.
>> [6:35] – all the different types of brands there are and which ones would be most applicable to online business.
>> [7:49] – what is a personal brand and some examples of strong personal brands.
>> [9:34] – what product brands are and some examples.
>> [12:15] – what service brands are and some examples.
>> [14:42] – why bigger corporate companies don’t need to focus on personal brands so much.
>> [15:38] – how do you know what type of brand you are.
>> [16:15] – how to build a business brand and personal brand simultaneously and why you should consider this to allow more flexibility and room to grow and evolve.
>> [22:05] – pros and cons of building a personal brand.
>> [26:02] – pros and cons of building a business brand.
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LINKS MENTIONED IN THIS EPISODE:
- Example of a personal brand – Marie Forleo
- Example of a product brand – Female Entrepreneur Association
- Example of a product brand then personal brand – Nasty Gal & Sophia Amoruso
- Example of a service brand and personal brand working together – VaynerMedia & Gary Vee
- Another example – Brooke Vulinovich & Villa Management
- Example of business brands – Spell & the Gypsy or Wheels & Dollbaby
Thanks for listening!
Jade xo
