Welcome to episode 10 of the Branding With Jade podcast. In this episode I’ll be sharing How to Determine Your Ideal Customer.
This follows on from last week’s topic where we spoke about the importance of knowing your customer. And now we’re delving deeper into actually understanding who they are.
IN THIS EPISODE I’LL BE SHARING:
- What knowing your Ideal Customer Avatar (ICA) means
- The important factors you should know in order to truly understand your ICA
- An exercise you can complete to determine your ICA
- How to use social media to gain deeper insights into who your ICA is and what they want
HERE’S WHERE YOU’LL FIND SOME OF THE HIGHLIGHTS:
>> [3:03] – what we want to know about our ideal clients and introduction to an exercise that will help you determine who yours is.
>> [3:53] – questions to consider when determining basic details and demographics about your ICA.
>> [5:55] – questions to consider when thinking about your ICA’s goals. Understanding their goals helps you to speak to them and show them how you can help them achieve them.
>> [7:19] – questions to consider when thinking about where to connect with your ICA, basically what information sources she turns to. Knowing this helps you to understand where are the best places for you to show up so they will see you.
>> [9:22] – questions to consider when thinking about your ICA’s challenges and what could prevent them from working with you. By understanding their pain points you can really speak to them in a way that you really understand them.
>> [11:30] – questions to consider when thinking about your ICA’s objections. Understanding these up front allows you to overcome these in your marketing, giving you a better chance of closing them.
>> [14:00] – questions to consider when thinking about what role your ICA actually plays in the purchase. And how this will impact the way you communicate with them.
>> [16:00] – when building a personal brand, a lot of the time your ICA is a reflection of where you were not so long ago. This helps as you can share your stories and speak from personal experience.
>> [17:13] – how to use social media to gain even deeper insights into understanding your ICA.
>> [18:26] – as your business grows and evolves and you work with real life dream clients, think about what it is you love about them, and model your ICA off them.
>> [20:08] – why it’s ok to have multiple ICA’s and how you can make this work in your business.
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LINKS MENTIONED IN THIS EPISODE:
- Last week’s episode – Why it’s Important to Know Your Customer
- Ideal Customer Avatar Worksheet
Thanks for listening!
Jade xo
