#9: Why it’s Important to Know Your Customer

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I'm Jade Scarfone.
A digital strategist and transformation catalyst, merging a decade of corporate systems mastery with a profound journey of self-discovery. From navigating the high-stakes world of banking to making waves in high-ticket affiliate marketing, I'm now dedicated to empowering entrepreneurs through strategic digital innovations. 

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Welcome to episode 9 of the Branding With Jade podcast. In this episode I’ll be sharing Why it’s Important to Know Your Customer.

Know Your Customer (KYC). It’s a term that gets thrown around a lot, but what does it really mean and why is it important to know your customer? That’s exactly what we’ll be covering in this week’s episode of the podcast.

Welcome to episode 9 of the Branding With Jade podcast. In this episode I’ll be sharing Why it's Important to Know Your Customer.


  • What it means to Know Your Customer
  • Why it’s so important to Know Your Customer
  • How to apply this knowledge in your business


>> [4:04] – first listener review – thanks so much Mel for the beautiful words. If you want to leave a review please follow the instructions further down in the notes.

>> [6:00] – without customers you don’t have a business so it’s important to know who they are. Everything you do should have your customer at the front of mind.

>> [9:00] – example of one of my ideal clients and how I speak to her.

>> [10:28] – with personal brands your customer is usually a reflection of who you were at some point. Speak to them through their pain points.

>> [14:26] – when you try to speak to everyone, you actually speak to no-one, so the clearer and more specific you are, the better.

>> [17:06] – look at some of your existing clients and think about what you do and don’t like about them. Get clear on what attributes you like and share a message that will communicate with them.

>> [17:58] – the clearer you get, the more (and higher quality) people you’ll actually attract.

>> [18:55] – don’t worry about upsetting people, you don’t need to appeal to everyone, just the right people.

>> [22:25] – just because a product is suitable to everyone, doesn’t mean they’re all your ideal client, so it’s still important to get clear on who YOU want to be attracting.

>> [24:03] – don’t get stuck on features, think about WHY people would want to buy a product and speak to that.

>> [27:46] – it’s ok if your ideal client changes or evolves over time as your business grows and changes, but it should still be front of mind in everything you do.

>> [28:13] – recap of why knowing your customer is important to your business.

Click here to listen now!


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Thanks for listening!

Jade xo

Welcome to episode 9 of the Branding With Jade podcast. In this episode I’ll be sharing Why it's Important to Know Your Customer.

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