Welcome to episode 5 of the Branding With Jade podcast.
In this episode we’ll be talking about the evolution of how my own brand name came about. And I’ll also be giving tangible tips and advice on how to come up with your own brand name.
IN THIS EPISODE I’LL BE SHARING:
- The story of how my own brand came to be – including the very cringe worthy beginnings.
- Tips for choosing your brand name.
HERE’S WHERE YOU’LL FIND SOME OF THE HIGHLIGHTS:
>> [5:18] – what the hell should you name your brand? A look at some of the names I’ve used in the past…
>> [14:31] – the importance of knowing who you are when it comes to naming your brand.
>> [15:53] – understanding brand purpose and brand criteria.
>> [17:49] – the importance of knowing and understanding who your ideal client is.
>> [22:05] – knowing your niche and why this is also important when it comes to naming your brand.
>> [24:54] – now that you know all the important aspects to take into consideration, you can start thinking about your name. At this point I take you through some different types of names you could use. For example – descriptive, metaphors, mashups, key attributes and more.
>> [27:01] – a more in depth look at how I came up with my Aussie Adventuress brand name.
>> [30:34] – how sometimes it can be more beneficial to just use your own name if you’re not certain about a name.
>> [30:52] – consider who you’re inspired by and what they use and why you’re drawn to them. As this would be a strong indicator of what your audience will be drawn to as well.
>> [31:28] – coming up with a tagline that further explains your brand name.
>> [32:24] – making sure your brand name is available – checking the domain, social media, trademarking.
>> [35:12] – the importance of staying consistent across platforms.
SUBSCRIBE & REVIEW IN ITUNES
Are you subscribed to my podcast? If you’re not, I’d so love for you to do that today. I don’t want you to miss an episode. I’ll be sharing new episodes weekly packed full of value about personal branding, marketing and entrepreneurship. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Yours may even get featured on future episodes. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thank you!
LINKS MENTIONED IN THIS EPISODE:
- Marie Forleo and I looking fabulous
- The Collab Hub Insta
- IGTV video about The Collab Hub event
- Namechk
- Naming Your Brand Worksheet
Thanks for listening!
Jade xo
