Welcome to episode 23 of the Branding With Jade podcast. This week we’ll be discussing How Businesses are Adapting to the Current Climate. With Covid-19 situations escalating all around the world, how are businesses keeping up? This is what I’ll be discussing today, particularly observations I’ve made about businesses in my local area.

In this episode I’ll be sharing:

• How offline businesses are adapting to the current climate
• How online businesses are adapting to the current climate
• The importance of building a personal brand right now
• How to maintain a positive mindset during this time

HERE’S WHERE YOU’LL FIND SOME OF THE HIGHLIGHTS:

>> [6:48] – how businesses are adapting to the current climate – lots of businesses have had to close in Australia this week and I share some observations of cool things some businesses in my local area are doing to adapt. Gyms/personal trainers, cafes, beauty businesses, brokers, real estate agents, even prime ministers – what have they been doing? What could they be doing?

>> [15:10] – now is the time to focus on building your personal brand. This is your chance as you now have more time on your hands to learn and grow online. When we all come out of this you’ll be so thankful you did. If you don’t know where to start refer to the branding checklist linked further down.

>> [19:39] – why so many people are jumping onto TikTok right now and how this can work for your personal brand.

>> [23:07] – why this is such an incredible moment for online business owners. For the first time in history people are realising that traditional jobs may not be so secure and online could be the way to go. This is an opportunity to get creative and embrace what’s going on.

>> [27:40] – why it’s such an important time to protect your mindset and some tips on how to do this.

>> [35:25] – we’ve been given an opportunity to reset, recalibrate and focus on what matters. Show up in whatever way feels right for you and you’re going to do great.

>> [41:58] – I start singing here in case you want to tune out lol. Don’t worry, it only lasts a few seconds. But in case you want to know why I’m singing the link to what inspired me is down below.

Click here to listen now!

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LINKS MENTIONED IN THIS EPISODE:

• Branding Checklist – https://jadescarfone.com/boss-branding-checklist
• Inspiring Podcast episode to listen to for affirmations –https://podcasts.apple.com/us/podcast/transforming-fear-to-love-during-pandemic-motivation/id1406234224?i=1000469613536
• Every Little Cell song – https://www.instagram.com/p/B9-6ztCHA8o/?utm_source=ig_web_copy_link

Thanks for listening!