After years working behind the scenes in spiritual and online businesses, I’ve realised something: many people are obsessed with flow, intuition, and liberation, while rejecting the very structures that make sustainable creativity possible.

The Spiritual Obsession With Chaos and Liberation

Yesterday I was listening to the latest episode of the Emerald Podcast.. part two of his Enter the Dragon series and the main theme of this episode was about Order and Chaos.

At points he was referencing the neo-spiritual scene and how the obsession with kundalini, awakening the dragon, liberation, leaning into chaos etc. is actually missing the point and leaning too far one way.

“It’s not the full picture of what the serpent is, or what spirituality is, or what social change is. Free yourself from the restrictive order. But the serpent is also boundary. The serpent is also structure. The coils of the serpent are the rhythm of regular practice, of ongoing attunement to cycles, cycles of drawing inward as well as expressing out, of circulating, of keeping and holding. The serpent is the protocol that allows people to be able to go into such states safely too. The serpent is not only that fierce force which circulates within the container, it is the container.”

The Distortion of Feminine and Masculine Energy

It’s denying the law of polarity. Which is funny, cos sooo many of these coaches and facilitators talk about polarity in the feminine and masculine relational sense.

But in my experience, it’s distorted.

Everyone wants to be more feminine… wait for a masculine to come and rescue them… conflating energies with male/female biology. Rejecting the notion that both of these have a place within each of us and when we lean too far to one side we’re creating an imbalance within.

You’ve just gotta be more in your feminine. Stop trying to control. Surrender. Let it floooow. How many times have I heard that?

And when it comes to business.. it got even worse. I can’t even tell you the amount of meetings that would get delayed or cancelled last minute because someone had flowed too much that day. The amount of launches that would get canned before even going to market, because the person was no longer feeling it. After I’d just spent weeks responding to their urgent requests so they could get it out there.

Co-working days used to drive me insane. Granted, it was great being in an environment where people actually wanted to get together and work… but our approaches were very different.

There’d be emotional checkins, intention setting, dance breaks, food breaks, nature breaks… It seemed like there was some kind of break being taken every minute… and don’t get me wrong, that stuff is valid and it was nice to be around people who cared about it cos obviously I don’t agree with the hustle bro mentality either.

When “Flow” Becomes Avoidance

But at what point does that become avoidance of doing the actual work that’s gonna move the needle forward?

I’d often leave those sessions having accomplished very little. It was much more social than work focused.

When I’m in the zone, I just want to stay on my laptop uninterrupted. That to me is flow. And the constant breaks was actually creating chaos in my system.

Others would talk about how successful the session was, and I’d walk away thinking, what did we actually even accomplish? Yet, I was convinced I was the one who had it wrong. That I was too in my masculine if I wanted to stay on my laptop and focus.

So I’d smile and play along.

I worked with one integrator in my early days in these kinda businesses. She used to roll her eyes and get so annoyed at “spiritual business owners”. She came from a corporate background too. I thought she was being dramatic.

But the more I stayed in this world, the more it frustrated me too. It felt like my time wasn’t being respected. The value of my work wasn’t being appreciated when it could just be thrown away on a whim for the next “urgent” idea.

That integrator ended up walking away from some of these teams, and things started to shift. I couldn’t put my finger on it at first, but after months of chaos I realised it was the lack of structure that was making it hard for me to just show up and do what I do best. I began to really notice the difference.

Why Structure Matters in Creative and Spiritual Businesses

When there’s no container to hold all this floooow, everything gets pretty messy.

All the organisation.. the processes… the stuff that helped me deliver my work to a high standard, started to fall to the wayside. And then businesses that were doing well when I joined the teams, started to sink into the red.

Promises not being kept. Whole modules not being delivered. More client complaints and people wanting to cancel.

Instead of nurturing existing customers and focusing on the backend that was falling to pieces, the fixation became on how do we bring more people in? How do we fill upcoming rounds?

A standard case of focusing on the wrong problem. Bringing more people in, isn’t gonna fix a messy backend. Denying the need for structure and systems isn’t gonna make the problems go away. You’re gonna hit a point where those new clients are expressing the same dissatisfaction.

It’s not about abolishing flow, creativity, intuition, magnetism… or returning to grind culture. But it’s about creating containers strong enough to hold aliveness.

Systems Are Not the Enemy of Creativity

Instead of seeing systems as the enemy of creativity, it’s about recognising the role they play in freeing us up to create stronger businesses that invite even more depth.

So maybe, the question isn’t, how do we be more in our feminine, how do we flow more? But… how do we bring order to the flow? How do we create a container that makes it safe to flow, but ensures we’re not descending into total chaos?

“Let us imagine alternate orders that honour the dragon body as both constancy and change. Let us look at where over-fluidities in structures of leadership keep us from being able to accomplish anything, and where fixed rigidities have festered to the point they need to be pierced. Let us look at orders whose basis of order are not the detached punitive God of eternity, but the pattern cycles of nature itself. The serpent body is the pattern of nature itself and us human beings, a facet of a great rainbow serpent body, a river pattern of community and ecology in which there is room for us to imagine systems that honour both boundary and flow.”

Chaos can be beautiful… when it has a way to be contained.. order and flow go hand in hand to create a beautiful experience for all.

In practice, this looks like clear processes, timelines, communication systems, delivery structures, client support systems, and operational foundations that allow creativity to move without collapsing into overwhelm.

Need help with those? That's exactly what I'm here for. Check out my services.