If you’re a product or service based business, you know by now that people don't actually care about your product or service. What they really care about is you. I'm sure you've heard the saying 'people buy people' but I'm guessing you don't really know how to actually share your message in a way that gets them to take action. I see you nodding your head right now...
Well my friend, lucky for you, I have the answer you've been searching for. Getting people to buy from you is all about making a personal connection with them. That's where you go from just another person trying to sell something, to a friend that they look forward to hearing from. And the key to amplifying your relationship with your potential clients is powerful personal branding....
You get to be intentional in how you show up and therefore take control of your reputation and the way people perceive you.
You form a far deeper connection with your audience by developing the all important know, like, trust factor.
You become relevant, memorable, and stay on people's minds far longer, so when it comes time for them to buy they will instantly think of you.
You start to invite magical opportunities into your life far beyond you ever could've possibly imagined.
You become absolutely unstoppable!
It's no secret that the competition these days is fierce, especially with so many online businesses offering the same products and services.
So how on earth do you stand out in a sea of sameness?
By building a powerful personal brand, that's how! There's one thing none of these other businesses have and that's YOU!
You are the special ingredient that makes your business magical. You are the secret sauce that makes your business stand out from the competition.
But how will people know about you if you're not putting yourself out there? With so much business being conducted through social media it's not enough to just talk about products and services.
People are making snap decisions (I'm talking less than 1.5 seconds) as soon as they come across you and if they don't like what they see, they'll simply move on without giving you another thought. I know because I do it all the time. And I've asked my audience enough times to know they do it too.
Who wants to buy a product from a faceless account? Who wants to pay for a service from someone they don't know? Why would we, when there's other people offering the same products and services and letting us see who they are too!
The biggest currency these days is human connection.
So you have to be building your personal brand, or you will get left behind.
It might sound obvious, just share a few pictures of yourself and voila the work is done. Alas, a lot more goes into building a magical personal brand than just snapping some photos.
And lucky for you, building attention grabbing personal brands just so happens to be my specialty.
Wouldn't you love to wake up each day to countless notifications of new people wanting to work with you? Or notifications from product sales that came through automatically?
Wouldn't you love to spend every single day doing exactly what you feel like doing? Or maybe you'd love to have brands you're obsessed with begging you to represent them? This life isn't just reserved for celebrities and influencers. It can be your life too.
Let me tell you something lovely. All of this is possible, and so much more. It all starts with understanding and applying all the elements that make a personal brand magical.
You wouldn't bake a cake with only half of the ingredients, so why are you trying to build your brand that way?
Sigh.... so what's a girl to do?
Not too long ago I was just as scared as you. The idea of sharing my thoughts with the world had me wanting to be sick. The day I did my first live video I was so shaky I couldn't even speak. It used to take me 100 takes to get an awful 90 second video.
But I also knew I wanted more out of life. And I felt called to help other people realise the same. So I kept showing up. I kept fumbling, and learning, and growing. Now put me in front of a camera and I'll talk for hours. And what you see today is the result of years of hard work.
Which is why I'd love to help you fast track the process. With the right guidance and support you can build the most magical personal brand. One that has your dream clients knocking at your door. And you can do it with ease and confidence because you'll know exactly what to do.
This is one of the oldest lies in the book. The truth is you’re never too old (or too young for that matter) to go for your dreams. If you have a dream in your heart. Then no matter your age, you deserve to chase it.
Think of all the most powerful personal brands. A lot of them didn't even go to college. You should never hide away because you don't feel qualified. If you’re passionate and you’re in it for the right reasons, and you have skills that others want to learn from you, services you can offer, or products people want to buy, then that’s more than enough.
Firstly, you're beautiful just as you are! And the absolute truth is, nobody else is noticing all the flaws and imperfections you see. They’re seeing a beautiful person that is showing up to speak her truth. When you show up inspired, passionate, full of love, and totally aligned with your vision and values. That is powerful, that is magnetic, and that’s what people are attracted to. So please don’t ever feel like you need to wait to look a certain way. Show up right now, because you are special and unique and the world needs your gifts.
You see all the super successful personal brands with their fancy videos, photographers, stylists, websites and ads. And you think you need all of that too. It’s nice to work up to that and it certainly does elevate your brand when you can work with professionals. But the only way to get to that point, is to get started. All those names that you’re looking up to now. They started where you are. No audience, no platform, no fancy equipment. They just had a message they wanted to share and so they started sharing. And as their voices grew, so did their budgets. So the exact same thing can happen to you. But you have to start first.
You know it's important but you just don't have the energy to do it. But the truth is, you can't afford not to do it. When you put the effort into building your personal brand, all those other things on your to do list start to disappear. Because you won't have to spend hours hunting people down, you'll be attracting them to you instead. You'll be focusing your energy on the right areas, and actually getting more time back into your life.
Jade is knowledgeable, personable, genuine, she not only will give you skills to grow your business but she will help you with brand and creating a forever business with loyal fans that connect with your values and mission, and because she cares about you and your brand and truly wants to help you succeed. She helped me look at things one step at a time and build upon those steps. After working with Jade, I was able to achieve the results of having a solid brand. Because of this I have confidence in my brand and I've already had two businesses reach out to me on instagram to work with because I have a clear vision and niche that aligns with their brand.
I've never met a more kind-hearted, genuine person who simply wants to help others reach their goals and full potential.
She has such a clear understanding of instagram, branding, marketing, and the nuts and bolts of how the online world works. It's safe to say I have benefited greatly from being mentored by her. She has helped me in more ways than I know how to explain!!
Introducing Hiding To Shining!
Show up with Confidence and Position Yourself as the Fierce, Magical Authority that You Are. Attract a Community of Raving Fans and Turn Your Personal Brand into a Business You Love!
You may have the greatest business idea, you may have the best product on the market. But if you're too scared to put yourself out there, no-one will ever know about it.
Gone are the days where you can just hide behind a product. People want to see YOU. So let me help you gain the confidence to put yourself out there lovely.
The world needs that special something only you can offer.
Module 1: Intro to Branding - this is about understanding how special you are and why your brand matters.
Module 2: Your Story - this is about owning who you are and uncovering all the important pieces that make up your personal brand story. Your magical story will be written and ready to share with the world.
Module 3: Your Style - this takes your personal clothing style and ties it together with creating an online design style that represents you in your true light. It's all about establishing your online presence and affirming your authority.
Module 4: Your Magical Kingdom - we start to look at claiming your space online. Domains, email addresses, websites. Why all this stuff matters and how to set it up properly.
Module 5: Your Socials - this is all about stepping up and gaining confidence online. Choosing your social media platforms and showing the world what you've got to offer.
Module 6: In The Spotlight - this is going beyond social media so you can really show up and step into your light. We dig deep into content marketing, what types of content perform best, how to create consistent content and be more visible, and also ways you can create longer form content that makes your brand even stronger (podcasts/blogs).
Module 7: Your Strategy - this is where you well and truly start shining like the star you are. We will start to take a look at the importance of email list building, planning, tracking and ways to increase your brand awareness using the power of collaborations.
- Meet Your Coach
- How to Get the Most Out of H2S
- Getting Your Head in the Game
- Your H2S Vow
- Introduction to Branding
- What Type of Brand Are You?
- Why Is It Important to Build a Personal Brand?
- Understanding Your Competition
- It's Your Time
- Where's Your Head At?
- Understanding Your Personality Type
- Finding Your Why
- Uncovering Your Superpower
- Understanding Your Niche
- Determining Your Customer
- Understanding Your Business
- Defining Your Brand Values & Messaging
- Brand Voice
- Crafting Your Personal Brand Story
- Creating a Suite of Personal Brand Images
- Brand Archetypes
- Determining Your Brand Buzzwords
- Understanding Your Personal Style
- Creating Your Mood Board
- Choosing Your Brand Colours
- Brand Design Style
- Creating Brand Stationery
- Securing Your Custom Domain
- Setting Up Your Branded Email Address
- Securing Your Name on Social Media
- Setting Up Your Website
- Choosing Your Social Media Platform
- Setting Up Your Brand On Facebook
- Setting Up Your Brand On YouTube
- Setting Up Your Brand On Instagram
- Setting Up Your Brand On TikTok
- Setting Up Your Brand On Pinterest
- Setting Up Your Brand On LinkedIn
- Gaining Confidence and Showing Up
- Alternative Ways to Increase Your Brand Awareness
- Content, Content, Content
- More Than Social Media (Blogs & Podcasts)
- Getting Confident on Video
- Let's Talk Equipment
- Should You Hire Professionals?
- Know Your Numbers
- Content Marketing Strategy
- List Building
- Raising Brand Awareness Beyond Social Media
- You did it! Now let's celebrate.
- The step by step process for completing regular audits on your brand.
YOU ALSO GET.....
- Hiding To Shining: 1 pre course module + 7 core modules taking you through the step by step process to establishing a powerful personal brand on and offline.
- BONUS Module: DIY Personal Brand Audit which will equip you with the understanding you need to conduct regular audits on your brand.
- Videos & Slides: Each module includes a series of video lessons for you to watch at your own pace. You will also have access to the slides so you can revisit the content without having to rewatch the videos (if that's your preferred style of consuming content).
- Checklists & Worksheets: You will also have worksheets accompanying the lessons, as well as resource lists, and a weekly checklist so you can ensure you're implementing everything as you go.
- BONUS eBook: You will receive a free copy of my Magical Story Formula eBook.
- Comments: You will be able to leave comments on any of the lessons so if you have questions or need further support or guidance all your questions will be answered right there.
- Lifetime Access: To all the current content as well as any new content I add over time. I am constantly learning and am here to support and guide you as I do.
My mission is simple...
I'm here to help you discover who you are and figure out how to share your magical gifts with the world.
I can't wait to help you create the brand & life of your dreams.