Welcome to episode 18 of the Branding With Jade podcast. This week we’ll be talking about colour psychology and what it means for your brand.
So, if you follow me on Instagram you would’ve seen I died my hair pink yesterday. All in the name of living my brand.
You see, colours are a highly important element of branding. They will have a strong emotional impact on your potential customers and how they respond to you.
If you truly want to stand out and build a memorable brand, you need to be paying attention to these important details.
That’s exactly what we’ll be digging into in today’s podcast episode. Let’s take a look at colour psychology and what it means for your brand.
IN THIS EPISODE I’LL BE SHARING:
- What colour psychology is
- Why it’s an important element to be considered in personal branding
- The emotional associations to some of the most popular colours
- What to consider when choosing your own branding colours
HERE’S WHERE YOU’LL FIND SOME OF THE HIGHLIGHTS:
>> [2:44] – what my new pink hair has to do with personal branding.
>> [3:07] – what is colour psychology and how is it used in branding?
>> [5:12] – statistics about how colours impact people’s decisions.
>> [7:58] – positive and negative emotional associations to the colour red and what this colour means.
>> [9:40] – positive and negative emotional associations to the colour orange and what this colour means.
>> [11:38] – positive and negative emotional associations to the colour yellow and what this colour means.
>> [13:04] – positive and negative emotional associations to the colour green and what this colour means.
>> [14:45] – positive and negative emotional associations to the colour blue and what this colour means.
>> [16:53] – positive and negative emotional associations to the colour purple and what this colour means.
>> [17:55] – positive and negative emotional associations to the colour magenta and what this colour means.
>> [18:52] – positive and negative emotional associations to the colour black and what this colour means.
>> [21:08] – positive and negative emotional associations to the colour white and what this colour means.
>> [22:11] – important things to consider when it comes to choosing your own brand colours.
>> [23:00] – the reasoning behind my own brand colour choices.
>> [28:33] – a journalling exercise you can do to help you make better decisions about your own brand colours.
SUBSCRIBE & REVIEW IN ITUNES
Are you subscribed to my podcast? If you’re not, I’d so love for you to do that today. I don’t want you to miss an episode. I’ll be sharing new episodes weekly packed full of value about personal branding, marketing and entrepreneurship. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Yours may even get featured on future episodes. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thank you!
LINKS MENTIONED IN THIS EPISODE:
- Statistics about colour psychology – https://www.colorcom.com/research/why-color-matters
- Graphic on the emotions and colours – http://www.ignytebrands.com/wp-content/uploads/the-psychology-of-color-in-branding-ignyte.pdf
Thanks for listening!
[…] the colours of your brand and try to filter these through your outfits. As I spoke about in last week’s podcast episode, colour psychology is a very important element of branding. And the more you show up in a particular colour, the more people will come to associate you with […]