For years I beat myself up about going to uni and getting a Journalism degree when I was totally wasting it. Then I decided to put all those skills to use and start blogging and it was the best decision I ever made. I love to write and I love to share value, so I really hope you enjoy what I've got to share.
Expect to read about all kinds of topics from my personal stories of navigating entrepreneurship, travelling as an online business owner and of course technology, AI, online business systems, all with a healthy dash of sass and magic.

In the fast-paced online business world, where the shiny visuals often overshadow the groundwork of success, it’s time to shift our focus towards what truly matters: systems over symbols. It’s easy to get caught up in the allure of perfect logos, stunning photoshoots, and an Instagram feed that looks like a dream. But let’s talk […]