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#20: The Science Behind Storytelling and Why You Need to be Using This in Your Business

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I'm Jade Scarfone.
A digital strategist and transformation catalyst, merging a decade of corporate systems mastery with a profound journey of self-discovery. From navigating the high-stakes world of banking to making waves in high-ticket affiliate marketing, I'm now dedicated to empowering entrepreneurs through strategic digital innovations. 

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Welcome to episode 20 of the Branding With Jade podcast. This week we’ll be talking storytelling. More-so, the science behind storytelling and why you need to be using this in your business. 

So I think we can all agree we’ve been moved by a story or two in our time, right? And this is why it’s so important to understand the science behind them. As well as how to write great stories that actually inspire action.

Welcome to episode 20 of the Branding With Jade podcast. This week is about the science behind storytelling and why you need to be using this in your biz.

IN THIS EPISODE I’LL BE SHARING:

  • Why stories are important in business and marketing
  • The reasons stories work
  • How to tell good stories
  • The science behind storytelling
  • The key ingredients that make up a good story

HERE’S WHERE YOU’LL FIND SOME OF THE HIGHLIGHTS:

>> [3:38] – how stories make you feel is what makes them memorable.

>> [4:20] – why stories are so important in personal branding and marketing.

>> [11:20] – you don’t need to have a near death experience or be destitute on the street to have a good story, you just need to have a strong emotional connection that people can feel with you.

>> [12:08] – a story that really changed the trajectory of my life.

>> [18:07] – what a story needs to have to make it work.

>> [18:48] – my story and the elements in it that moved people to take action.

>> [24:40] – the science behind storytelling.

>> [29:11] – how to get people emotionally invested in your story.

>> [31:48] – introduction to the Magical Story Formula. Every story needs certain ingredients and that’s what this formula teaches you.

Click here to listen now!

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Thanks for listening!

This episode is brought to you by Canva. I create all my designs using Canva. Things like the eBook you’re about to read, all the graphics and quotes you see on my Instagram feed, my Instagram story highlights, blog covers and more. This has been one of my absolute favourite tools for building my personal brand and I love sharing it with everyone. Did I mention it’s free to use? Head to https://jadescarfone.com/canva to start creating beautiful brand designs of your own.

Welcome to episode 20 of the Branding With Jade podcast. This week is about the science behind storytelling and why you need to be using this in your biz.

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