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#7: Why it’s Important to Start With Why

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I'm Jade Scarfone.
A digital strategist and transformation catalyst, merging a decade of corporate systems mastery with a profound journey of self-discovery. From navigating the high-stakes world of banking to making waves in high-ticket affiliate marketing, I'm now dedicated to empowering entrepreneurs through strategic digital innovations. 

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Welcome to episode 7 of the Branding With Jade podcast.

In this episode we’ll be talking about a super important topic which is Why it’s Important to Start With Why.

Your why is basically the foundation of personal branding. If you don’t know why you’ve got a business, why you’re doing what you’re doing… Then it’s really hard for you to articulate why and communicate with your audience and spread the right message that will help them know, like and trust you more.

Welcome to episode 7 of the Branding With Jade podcast.  In this episode we’ll be talking about a super important topic which is Why it's Important to Start With Why.

IN THIS EPISODE I’LL BE SHARING:

  • What it means to know your why
  • How knowing your why will help you improve your life and business
  • How to communicate your why effectively for better results
  • Insights from two of my favourite books around this topic
  • How to actually go about determining your why

HERE’S WHERE YOU’LL FIND SOME OF THE HIGHLIGHTS:

>> [8:32] – why you need to start with why.

>> [12:39] – why a huge part of success relies on you having a strong why.

>> [17:35] – the golden circle framework – start with why, then how, then what.

>> [28:19] – people buy a company’s WHY, because it’s more of an emotional transaction.

>> [32:25] – why low prices are not the way to sell, coming back to your why is the key.

>> [34:35] – it starts with passion, key takeaways from Keith Abraham’s book on this subject. ‘Meaningful’ is about creating certainty in your life – finding your ‘why’, figuring out how to be in balance, reconnecting with your passion and viewing the big picture. ‘Milestones’ is about getting clarity – sorting out your driving emotions, turning dreams into destinations and putting aside time for reflection and to reset. ‘Mindset’ sees you gaining confidence in your life, and ‘Momentum’ is living consistently.

>> [37:29] – a common factor in both books is that why, how and what must be aligned.

>> [44:53] – how you can apply the ‘start with why’ concept to your life and business. If you always come back to this, everything will flow much more.

>> [49:01] – how everything comes back to starting with why, because people don’t buy what you do, they buy why you do it.

>> [50:06] – how to go about finding your why.

Click here to listen now!

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LINKS MENTIONED IN THIS EPISODE:

Thanks for listening!

Jade xo

Welcome to episode 7 of the Branding With Jade podcast. In this episode we’ll be talking about a super important topic which is Why it's Important to Start With Why.

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