Welcome to episode 7 of the Branding With Jade podcast.
In this episode we’ll be talking about a super important topic which is Why it’s Important to Start With Why.
Your why is basically the foundation of personal branding. If you don’t know why you’ve got a business, why you’re doing what you’re doing… Then it’s really hard for you to articulate why and communicate with your audience and spread the right message that will help them know, like and trust you more.
IN THIS EPISODE I’LL BE SHARING:
- What it means to know your why
- How knowing your why will help you improve your life and business
- How to communicate your why effectively for better results
- Insights from two of my favourite books around this topic
- How to actually go about determining your why
HERE’S WHERE YOU’LL FIND SOME OF THE HIGHLIGHTS:
>> [8:32] – why you need to start with why.
>> [12:39] – why a huge part of success relies on you having a strong why.
>> [17:35] – the golden circle framework – start with why, then how, then what.
>> [28:19] – people buy a company’s WHY, because it’s more of an emotional transaction.
>> [32:25] – why low prices are not the way to sell, coming back to your why is the key.
>> [34:35] – it starts with passion, key takeaways from Keith Abraham’s book on this subject. ‘Meaningful’ is about creating certainty in your life – finding your ‘why’, figuring out how to be in balance, reconnecting with your passion and viewing the big picture. ‘Milestones’ is about getting clarity – sorting out your driving emotions, turning dreams into destinations and putting aside time for reflection and to reset. ‘Mindset’ sees you gaining confidence in your life, and ‘Momentum’ is living consistently.
>> [37:29] – a common factor in both books is that why, how and what must be aligned.
>> [44:53] – how you can apply the ‘start with why’ concept to your life and business. If you always come back to this, everything will flow much more.
>> [49:01] – how everything comes back to starting with why, because people don’t buy what you do, they buy why you do it.
>> [50:06] – how to go about finding your why.
SUBSCRIBE & REVIEW IN ITUNES
Are you subscribed to my podcast? If you’re not, I’d so love for you to do that today. I don’t want you to miss an episode. I’ll be sharing new episodes weekly packed full of value about personal branding, marketing and entrepreneurship. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Yours may even get featured on future episodes. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thank you!
LINKS MENTIONED IN THIS EPISODE:
- Network Marketing opportunity
- Book: Simon Sinek – Start With Why
- Book: Keith Abrahams – It Starts With Passion
- Book: Napoleon Hill – Think & Grow Rich
- Finding Your Why worksheet
Thanks for listening!
Jade xo
[…] Last week’s episode – Starting With Why […]