Your bio on IG is prime real estate for sharing what you do and connecting with people. You’re able to put a link there so you should be using that as an opportunity to generate a deeper connection with your audience. And today I want to share just how to get the most out of your Instagram bio link.
**This post may contain affiliate links. The services I share are the services I personally use and honestly recommend to anyone. No extra costs are incurred for you; the referral commission simply contributes to bringing you valuable content.
Before we start talking about links let’s do a quick recap of what your IG bio should say. My post on How to Establish a Stronger Personal Brand on Social Media breaks it down for you.
But in case you haven’t read that, here’s what your bio should be saying…
It should be introducing who you are, telling people what you do, and sharing what’s in it for them. This is one of your opportunities to capture and connect with your ideal client, so it’s a place to be super clear and to the point.
Most importantly it should have a call to action which encourages people to click your link.
If you don’t have a link in your bio, be sure to add one. This is one of the most important sections of your Instagram profile.
Ok, but what should I put in my link?
This comes down to your primary goal. For me, it’s always been about email list building.
And I highly recommend this should be your focus too. You can read all about the importance of building your email list in this post here.
So if your aim is to build your email list you will need an opt-in page to encourage people to give you their email.
For example, my 7 day Insta-branding challenge is one of the opt-ins I share in my bio.
I have always used Clickfunnels to create high converting opt-in pages. You can get a free trial of Clickfunnels here if you don’t already have a platform you use for your landing pages.
Some people, like bloggers prefer to share the link to their website/blog in their bio link. Other people with online stores may prefer to have a link to their shop.
But if this is your preference you should make sure you have points on your website where people can quickly opt-in to your email list. This way you can continue to stay in touch with them.
Not sure what kind of things to share in order to encourage people to opt-in to your list? Check out my post on lead magnet ideas here.
How to get the most out of your Instagram bio link.
Ok, so you know it’s important to have a link in your bio now. But what if you want more than one link?
This has always been an issue for business owners who have various places they would like to point potential clients to.
Maybe you have a few different freebies, or different services you want people to be able to navigate to.
Instagram will still only allow you to have one link in your bio. But there are ways to have that one link pointing to multiple places.
I’m going to cover a few different options for you below.
Linktree is a free tool which allows you to add multiple links to a page. You can add as many links as you like as well as a personal image. It’s an ok option but not the best.
Some downfalls to using Linktree are:
- It’s not linked to your own domain so the link in your bio will be link.tree/yourusername which isn’t a great look for strong branding
- The linktree logo is visible at the bottom of the page.
- You’re limited with colours and design layout – again not great for branding.
- And there’s the potential of getting the link banned if people use it for things outside of Instagram’s T&C’s. Just like if you use bit.ly links and other URL shorteners that are frowned upon by Instagram.
Some of these items can be resolved if you upgrade to Linktree Pro. But there’s still better alternatives out there.
Milkshake is another free tool but rather than just being one page, it’s more like a mini website. At this stage it’s only available on iPhones but Android users can get on a waitlist.
This option is a bit prettier than Linktree and is great if you’re not too tech savvy and don’t need a fancy schmancy website yet.
It comes with different templates and you can add multiple pages (known as cards). For example you could have an About page, Links page, Thank you etc.
Again there’s some downfalls:
- It’s not linked to your own domain so the link in your bio will be msha.ke/yourusername which isn’t a great look for strong branding
- The last page is a Milkshake promo page which you can’t turn off.
- You’re limited with colours and design layout – not great for branding.
Your next option would be to create something similar to a Linktree page but using a tool where you can link it to your domain.
I use Clickfunnels because I use this for all my opt-in and sales pages, however you can use whatever platform you already use for this as the concept is the same.
If you’re not currently using any of these tools I highly recommend Clickfunnels as it is the highest converting platform around. You can access a free 14 day trial here if you want to give it a test run.
This is a much better option to ensure you stay on brand while still being able to share multiple links.
The only downfall is sometimes the mobile versions don’t format as nicely and you’re limited with fonts you can use.
4. Your Website
When it comes to staying on brand the best way to do this would be to create a separate page within your website.
Depending what platform you use, you should be able to create a mobile friendly page that is just set up for your Instagram bio. So people won’t find it when they’re navigating around your site normally, just when they go to the specific link you share.
When it comes to staying on brand this is definitely the best option. It also looks a lot more professional and keeps things consistent.
And it means you don’t have to have links to your website & blog because you can have your navigation menu up the top for that. Making things look a lot simpler and less overwhelming for people that click your link.
Don’t have a website yet? Read my post on how to set up a beautifully branded website here.
So there you have it, my top tips for how to get the most out of your Instagram bio link.
Whilst I do believe having options in your bio is a great way to allow your clients to choose their own adventure. Sometimes having too many options can be overwhelming and actually prevent them from taking action.
So if you’ve got a specific action you want them to take, it’s better to just give them that option.
For example, if I’m in launch mode and all my content is focusing on driving people to take one specific action then I would change my link to reflect that.
But when I’m not in launch mode I have my standard bio link which allows people to choose the option that is best for them. This means there’s more likelihood people will sign up to my email list because they will choose the freebie that’s right for them.
And for more tips on how to establish a stronger personal brand on social media check out this post.
Did you find this post useful? I’d love to know which bio link option you’ve chosen to go with.
P.S. If you’re more a video person you can watch my IGTV episode below.
I hope you got lots of value out of this article. As usual, if you like what you’ve read feel free to like, comment, or share. Your time reading my posts is greatly appreciated.