Why I Decided to Break up with Wix

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I'm Jade Scarfone.
A digital strategist and transformation catalyst, merging a decade of corporate systems mastery with a profound journey of self-discovery. From navigating the high-stakes world of banking to making waves in high-ticket affiliate marketing, I'm now dedicated to empowering entrepreneurs through strategic digital innovations. 

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If you’re about to create a new website, read this post first to ensure you don’t make the same mistakes I did. Read on to learn why I decided to break up with Wix.

This has got to be my shortest relationship ever… 4 weeks! And even that was way too long.

Let me preface this by saying, I really tried to like Wix. They have some lovely looking templates. I even tried to find a way to make Wix work with WordPress so I could still keep their pretty template for my site.

The sites are super easy to customise and there’s a lot of tools I was looking forward to implementing. But it just didn’t cut it for me. Here’s why…

**This post may contain affiliate links. The services I share are the services I personally use and honestly recommend to anyone. No extra costs are incurred for you; the referral commission simply contributes to bringing you valuable content. 
If you're about to create a new website, read this post first to ensure you don't make the same mistakes I did. This is why I decided to break up with Wix.

Whilst I love a pretty site with all the bells and whistles. Above all, I am a blogger. And a blogger needs their blog to have certain capabilities.

Good SEO tools, good analytics tools & rich pins to name a few. Sadly, Wix did not have the high standard of tools I am used to using with WordPress.

SEO tools

If you’re familiar with WordPress you would know there is a super awesome free plugin Yoast.

This plugin allows you to optimise your site SEO with a few simple steps. And the best part is the in built analyser that gives you pointers on how to improve every single blog post you write.

On the other hand, you’ve got Wix. Wix gives you basic plan to get your site ranked on Google. It shows you how to add keywords and update the meta data on your pages but that’s about it. Then they encourage you to upgrade to their advanced SEO Ranking Coach tool, which will cost you $16 a month. And again only helps you get your site ranked. It gives you basic advice like prompting you to set up social media pages and try to get other sites to backlink to you.

But when it comes to individual blog posts there is no support. A few articles telling you why blogging is important for SEO. But no in depth assistance to ensure your individual posts meet SEO requirements.

Analytics tools

Again, if you’re familiar with WordPress then you would most probably know about Jetpack. If not, you need to know about it.

Read my post on 15 of the best WordPress plugins to make sure you’re using all the most important tools to optimise your blog.

Jetpack does a lot of things, but my favourite is the awesome analytics this free tool provides. You can see exactly what links people have clicked on to land on your site, which social media platform they’ve come from, and what actions they’ve taken while being on your site.

On the other hand, Wix’s analytics tool gives you hardly any data and it’ll cost you another $16 a month for the upgrade which is just as useless. All it tells you is what country your visitors are from and what pages they visited. Hardly helps you to understand what traffic source is performing the best, which is what bloggers really want to know.

Rich Pins

If you’re a blogger, you’re bound to know how important Pinterest is to a successful strategy. This is one of the biggest drivers of traffics to a blog. And when people land on your blog you want to make it easy for them to re-pin your content.

That’s why clickable images and rich pins are so important.

With WordPress there’s a couple of plugins you can install to prompt people to ‘Pin now’. And then you apply for rich pins with Pinterest and voila, you’re sorted. People can easily pin your images with all the title and alt text information ready to go.

This is not possible with Wix. They have an app which doesn’t work, and they don’t support rich pins. So there goes your number one traffic strategy.


Wix websites are easy to customise and you can change whatever you want to make it your own. Their blog app on the other hand is horrible and cannot be customised at all. Basically all you can edit is the background colour and text etc. You can’t add a sidebar or do anything that makes a blog your own.

Whereas, WordPress you can customise to your heart’s content. Not to mention all the cool things you can now do inside your posts now. From embedding videos and gifs and all kinds of other cool stuff. The new WordPress editor is amazing.


And then there’s the support. Wix support team respond quickly, I’ll give them that. But that’s about as good as it gets. Their answers are terrible and a lot of the time I found myself telling them things they didn’t even know.

Now, I must admit, WordPress support is even worse. All you have access to is forums, which is why I don’t love building sites on WordPress. But if you build your front end site using a good theme, or web designer like Tonic, then their support is usually 24/7 and awesome.

Want to know how to upgrade your website to a Tonic site. Read this post here.

And there you have it, all the reasons why I decided to break up with Wix.

Now of course, if you’re not a blogger, you may find their platform is well suited to you. And if you choose to use Wix here’s a simple guide you can follow to set up your website with them.

But if you want to blog, then I highly recommend finding a platform that links to a WordPress blog. In which case I recommend referring to this post on how to start a blog, and this one on how to upgrade your website.

If you’re still undecided on which platform is right for you, maybe this visual comparison will help you decide.

This was my Wix website…

This is my new website…

I’m sure you can see… Whilst Wix templates are alright, my new one is a lot more sophisticated and timeless.

For all the instructions on how to get a website like my current one read this post on how to upgrade your website.

Have fun building a beautiful website.

Jade xo

I hope you got lots of value out of this article. As usual, if you like what you’ve read feel free to like, comment, or share. Your time reading my posts is greatly appreciated. 
Why I decided to break up with Wix

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