10 Essential Tools For Establishing a Strong Personal Brand

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I'm Jade Scarfone.
A digital strategist and transformation catalyst, merging a decade of corporate systems mastery with a profound journey of self-discovery. From navigating the high-stakes world of banking to making waves in high-ticket affiliate marketing, I'm now dedicated to empowering entrepreneurs through strategic digital innovations. 

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When it comes to building your personal brand online this is a list of my essential tools for establishing a strong personal brand.

A few days ago I covered the importance of building your personal brand – you can read the post here:  https://aussieadventuress.com/2018/12/10/building-your-personal-brand/

In that post I covered the 4 main categories for building your personal brand. These are personal, technical, design and strategy. And for some of these categories there are some essential tools for establishing a strong personal brand.

10 Essential Tools For Establishing a Strong Personal Brand

When it comes to the technical side of building your personal brand you need to have your domain, website and email address sorted. These are some of my top recommended tools for getting that done.

Personal Branding Tool #1 – Namechck

First, once you’ve decided on a brand name it helps to check if it’s available not just to buy as a domain, but also on all the main social media platforms. A great tool you can use for this is Namechk.

Basically you enter your brand name/personal name in the search bar at the top. The site will scan all social media platforms and black out any where the name is already taken. If you see the name is available on all main platforms then it’s a good indicator you can go ahead and secure that for your brand.

Personal Branding Tool #2 – Bluehost

Once you’ve established your brand name is available the next thing to do is secure the domain. Personally I always recommend Bluehost. Why?

  • Well, it’s WordPress recommended
  • It’s large and widely used/known
  • Offers 24/7 helpful customer service
  • Affordable – you can get hosting + a free domain from as little as $3.95/month
  • Fast loading

Personal Branding Tool #3 – Tonic Websites

You’ve secured your domain, now it’s time to put it to good use by creating a website. You can install a WordPress site with Bluehost in one click and then choose from any of the templates on offer, and try to piece together a website on your own.

Or, if you’re less creative, get frustrated with design. And don’t want to waste time fiddling around trying to get your site to look like the beautiful templates. But don’t quite have the budget to pay a web designer to create a custom site for you. You could instead purchase a ready done for you site that can be installed in a few button clicks.

My favourite place for this is Tonic Websites (if you like the look and feel of my site, you’ll totally love Tonic). And if you like cocktails you’ll love Tonic Websites even more 😉

Personal Branding Tool #4 – Canva

Once you’ve got the technical stuff out of the way, design is an element that is going to become part of your brand forever. And Canva is the best tool going when it comes to design – and it’s totally free. Not only does it have heaps of resources to help you choose your fonts and brand colours, but once you’ve got the research out of the way it’s got all the tools you need to create beautiful graphics.

And you don’t need to have a creative bone in your body as they have templates for everything. Flyers, business cards, social media graphics, email headers – you name it, Canva does it!

And if you want to take it to the next level you can upgrade to Canva for Work. This allows you to save your brand colours, logo, and fonts for easy access every time you want to create a design.

Personal Branding Tool #5 – Wordswag

This phone app is one of my favourite design tools. See all those fancy quote images all over social media? Chances are if they weren’t created in Canva, they were created in Wordswag. This tool is great for when you’re on the go and still want to get a design out. You can store your logos, upload your own images, or choose from the many stock images already available. You can also add your own text, or choose from pre-populated quotes and inspirational phrases.

Personal Branding Tool #6 – Stock Photos (Ivory Mix)

Graphics and visual content is one of the keys to building a strong brand. But sometimes it can be a struggle to find the right photo for what you’re trying to create. And going out and taking the perfect photos all the time can be time consuming, require a lot of effort, and be costly. So that’s where stock photos can come in super handy. But they can get old pretty quickly if you’re using the same photos as everyone else. There’s the traditional stock photo sites like Unsplash, Pixabay etc. But I recently discovered an even better option, a subscription site for stock photos. You get fresh stock images delivered to your inbox each month, it’s perfect, especially for girl bosses like us! You can access them right here at Ivory Mix.

10 essential tools for establishing a strong personal brand

Personal Branding Tool #7 – Font Bundles

One of the ways to set your brand apart is through colours and fonts. And a lot of times the basic Google fonts can be quite boring and everyone is using them. So how do you set yourself apart? By using different fonts. You can choose from a huge range of free fonts right here at Font Bundles.

Personal Branding Tool #8 – Typeform

A great way to learn more information about your audience is through questionnaires and exercises. And Typeform is my go to platform for creating these. You can choose your own colours, add your own images and even your own videos. So it’s totally customisable to your brand.

Personal Branding Tool #9 – Fiverr

Sometimes there’s one off tasks you just don’t know how to do yourself. Whether it’s designing a logo, to burning text into a video, creating custom outro and intros, copywriting, or any aspect that contributes to building your brand. Fiverr is your go to platform.

With hundreds of freelancers to choose from for any task you can think of. And all at very reasonable prices, and completed jobs usually returned in 24-28 hours. This platform is a lifesaver when it comes to deciding when to do things yourself or when to outsource to someone else.

Personal Branding Tool #10 – BrandYourself

This simple tool allows you to monitor your online presence and ensure your personal brand doesn’t get damaged. It’s a site called BrandYourself.

Not only can you manage your online presence, you can also track where your comments, articles, mentions etc. have appeared, and share them in your own feed, creating great interconnecting links.

And there you have it, 10 of my essential tools for establishing a strong personal brand.

Are you already using any of these? Are there different ones you would recommend? I’d love to know in the comments.

Need more help with establishing your personal brand? Get started with an intro to my personal branding course plus much more training on how to establish and build a successful online business here.

BONUS Personal Branding Tool – Clickfunnels

To build trust and credibility you need to be building your email list. To turn leads into sales you need high converting sales funnels. And the best platform to do all these things is Clickfunnels.

Not only can you use all their ready made templates to create beautiful, branded sales pages and funnels. You can also host webinars, create membership sites and do so much more. Clickfunnels is one of the highly essential tools for establishing a strong personal brand.

BONUS Personal Branding Tool – GetResponse

As you’re growing your email list you need a tool to enable you to efficiently and effectively communicate to your subscribers. This tool should allow you to set up automated emails and also have an inbuilt CRM system to allow you to effectively follow up and keep in contact with the right people.

My favourite tool for this is GetResponse – not only does it allow you to set up automated email systems, has a high functioning CRM tool, and allow you to create branded subscription forms to embed in your website. It also allows you to create branded templates so all your emails can look professional and on brand with consistent headers and signatures etc.

BONUS Personal Branding Tool – Wisestamp

Speaking of email signatures. If you have a personal email that you still use to communicate with businesses and potential clients, it’s also a good idea to have a signature there. This way it stays aligned with your branded email address.

A great tool to create email signatures for Gmail and Outlook is Wisestamp.

I hope you got lots of value out of this article. As usual, if you like what you’ve read feel free to like, comment, or share. Your time reading my posts is greatly appreciated. ?

When it comes to building your personal brand online this is a list of my essential tools for establishing a strong personal brand. When it comes to building your personal brand online this is a list of my essential tools for establishing a strong personal brand. When it comes to building your personal brand online this is a list of my essential tools for establishing a strong personal brand.

**Please note, there are affiliate links in this post. The services I have recommended are the services I personally use and honestly recommend to anyone wishing to start a business of their own. No extra costs are incurred for you; the referral commission simply contributes to bringing you valuable content. 



When it comes to building your personal brand online this is a list of my essential tools for establishing a strong personal brand.

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